Omnichannel Retail Strategy: Not just a Buzzword, But a Business Model

An omnichannel retail strategy is the new norm in today’s supply chains. The days of managing channels on an individual basis are over, and consumers are using multiple devices and e-commerce platforms for nearly all purchases.

In fact, 78% of U.S. individuals over the age of 15 at some point use e-commerce platforms to make purchases, asserts Business Insider.

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5 Ways an Omnichannel Supply Chain Strategy Can Improve Customer Experience

The importance of an omnichannel supply chain strategy cannot be overstated. According to Randy Strang of Supply Chain 24/7, a survey of the most important parts of a shopping experience found customers’ expectations are more than meets the eye

Up to 62 percent want to purchase online and have the option of returning it in-store, and 47 percent want promotions and coupons available through their smartphone.

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Understanding E-Commerce Logistics Costs Allows for a Healthy Bottom Line

E-commerce has transformed how consumers shop and purchase their favorite products, as well as try new products and services. As explained by eCornerAssist, the web influences more than 80 percent of all sales in today’s age.

Even customers shopping in brick-and-mortar stores must be conscious of how online platforms, responsible for e-commerce sales, may affect overall sales.

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Tips for Effectively Managing E-Commerce Logistics

E-commerce is in the middle of a boom. The economy is strong, and trucking capacity is tight. Yet, as few as 33 percent of shippers have taken advantage of a transportation management system (TMS), reports Michael of Levans of Logistics Management.

As e-commerce continues to expand, shippers must adapt to the changing needs of consumers and accommodate returns rates of up to 400-percent than that of traditional, brick-and-mortar purchases.

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